Media 80: election result confirms waning influence of corporate media
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Readers from other countries (left) who found the Media 79 article of interest are directed – for a fuller account – to a detailed article in Media Lens discovered after this post was written. As George Monbiot writes:
“The billionaire press threw everything it had at Jeremy Corbyn, and failed to knock him over. In doing so, it broke its own power.
Its wild claims succeeded in destroying not Corbyn’s credibility, but its own. But the problem is by no means confined to the corporate media. The failure also belongs to the liberal media, and it is one from which some platforms might struggle to recover . . .
He adds that broadcasters allow themselves to be led by the newspapers, despite their massive bias, citing the 2015 election campaign, during which opinion polls revealed that the NHS came top of the list of voters’ concerns, while the economy came third – but received four times as much coverage on TV news as the NHS, which was commonly seen as Labour’s strongest suit: “This appeared to reflect the weight given to these issues in the papers, most of which sought a Conservative victory”.
Monbiot records that an analysis by the Media Reform Coalition and Birkbeck College found that, despite the rules on impartiality and balance, when Corbyn’s leadership was being challenged last summer, the BBC’s evening news bulletins gave almost twice as much airtime to his critics as they gave to his supporters. They often ascribed militancy and aggression to him and his supporters, but never to his challengers and quoted one report on the BBC News at 6 which finished with the words,
“This is a fight only one side can win. The others are being carted off to irrelevance. The place for political losers”. The accompanying shot showed a dustbin lorry setting off, painted with the word Corbyn”.
Suzanne Moore also looks at the futile attempts of these tabloids to ‘crush Corbyn’ in the Guardian but in a slightly less crude way the Times and the FT also devoted much space to this end (see the Rachman FT article and cartoon, below) – and signally failed to achieve their objective.
Many ‘ordinary’ people have suspected that social media has been becoming far more influential – Suzanne observing that: “the hope of so many on social media and the tirelessness of those out campaigning contrasted with the stunned, sometimes agonised coverage of the old men who govern the airwaves”.
After detailing the evidence of bias in the Guardian George Monbiot concludes that the liberal media have managed to alienate the most dynamic political force this nation has seen for decades:
“Those who have thrown so much energy into the great political revival, many of whom are young, have been almost unrepresented, their concerns and passion unheeded, misunderstood or reviled. When they have raised complaints, journalists have often reacted angrily, writing off movements that have gathered in hope as a rabble of trots and wreckers. This response has been catastrophic in the age of social media. What many people in this movement now perceive is a solid block of affluent middle-aged journalists instructing young people mired in rent and debt to abandon their hopes of a better world”.
Monbiot asks why it has come to this, even in the media not owned by billionaires – apparently not taking into account that retaining the lucrative corporate advertisements is of crucial importance to newspapers. He points to the selection of its entrants from a small, highly educated pool of people adding “Whatever their professed beliefs, they tend to be inexorably drawn towards their class interests”.
He ends “We need to interrogate every item of the news agenda and the way in which it is framed” and we enlist his support for Media Lens, which is doing exactly that”.
Posted on June 18, 2017, in 2017 General Election, Media and tagged Daily Mail, FT, George Monbiot, Jeremy Corbyn, Media Lens, Media Reform Coalition, social media, Suzanne Moore, The Sun, The Times. Bookmark the permalink. Leave a comment.
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