Media 76: in Sky, Business Insider and the Metro, Corbyn’s 52% approval is minimised or unreported
Readers respond to the last post – Media 75:
One says that Sky mentioned this poll on Monday and a political commentator used the majority approval result to rubbish Corbyn.
Business Insider is more subtle: whilst acknowledging the correct result, it depreciates it by comparing it with a poll held twelve months ago, heading this with the reflection that party members are beginning to turn on JC.
Another question was about who was polled and Business Insider gave a lead to YouGov’s agency, Election Data, who explains:
Having been responsible for the YouGov’s Labour leadership polling over the last 18 months, Election Data has asked me to shed some light on how YouGov is consistently able to accurately reflect the membership in these niche elections. Read on here. For YouGov’s Labour leadership polls, they use a number of important demographics:
- Social Grade
- Vote in the 2016 Labour leadership election
- Membership length
When you look at the full tables, you will note that there are significant differences amongst some of these groups; members who joined before and after Corbyn’s leadership are, for example, very different in their strength of support for Jeremy. This is why it is so important to get the relative sizes of these groups right for each of the bullet points above. If they’re wrong, the overall sample will be wrong and your results will not be accurate of the membership as a whole.
The Metro (hard copy only),scandalously does not mention the majority approval/trust rating, leading its readers to infer from Corbyn’s less favourable votes on other issues that he has completely lost the support of party members. Its headline: “Half of Labour members ‘want Corbyn to quit’ “ – but no mention of over half who trust and support him. It then goes on to speculate about possible successors. A reader’s advice:
–Ask your readers to complain to the Sun or any of the other papers who have carried the false story about JC’s tax returns and ask for an apology and correction.
–And flood the frankly useless IPSO (regulator which is said to ‘uphold high standards of journalism’) with complaints and see if they actually do anything or just prove themselves a total waste of time that Hacked Off always said they would be.
If any reader really needs explanations for the hostility and misrepresentations surrounding Jeremy Corbyn, emanating from vested interests, they will be summarised in the next post on this site ‘Broken Britain’.
Posted on March 7, 2017, in Conflict of interest, Democracy undermined, Media, Propaganda, Public relations and tagged Business Insider, Election Data, Ian Warren, Metro, poll, Sky, Sun, YouGov. Bookmark the permalink. 1 Comment.