Britain: a 21st century fantasy land to attract tourists – 2

  • The FT reports George Osborne’s pressure for the relaxation of visa regulations for Chinese tourists,
  • a corporate delegation embarks on the `largest ever` British tourism mission to `seduce` Chinese big spenders,
  • an £8m government campaign to treble the number of Chinese visitors to the UK over the next three years is announced by Jeremy Hunt, culture secretary
  • and a Cumbrian hill farmer comments on a Countryfile programme which began by referring to Snowdonia as a ‘playground’, noting perhaps the only subject omitted from ‘Fantasy Island’ (Elliott & Atkinson):

“This is a gratuitous insult to the many generations who have managed to wrest a living from these hills and whose toil created and maintain the landscape, and who provide the nursery for the livestock that feed Britain . . . We are being led by a group of influential people pursuing an impossible ecological utopia . . . I have little patience with politicians, TV propagandists and ecological fantasies at the moment”.

A Cumbrian example
The ten year old ‘Wild Ennerdale’ scheme is described as a partnership between local people and organisations which – significantly – are now the primary landowners in the Ennerdale Valley:
  • The National Trust (NT),
  • The Forestry Commission (FC)
  • United Utilities
  • Natural England

Its website reports that farm tenants, local businesses, the YHA, local people and volunteers “have caught onto the excitement and vision” of this attempt to turn a landscape back into a wilderness.

There is however, a more solid dimension to this apparently idealistic preoccupation with play and fantasy: hard cash – with Chinese visitors making an average double ‘spend’.

In August, Business Report informed its readers: “The Travel & Tourism industry is expected to directly contribute £35.6 billion and almost 950,000 jobs to the British economy during 2012. When the wider economic impacts of the industry are taken into account, Travel & Tourism is forecast to contribute over £100 billion to the UK economy and generate 2.3 million jobs – or 1 in 13 of all jobs in the UK. World Travel & Tourism Council (WTTC): figures from VisitBritain show that the average spend per visit of Chinese visitors to UK is £1677, compared to the average spend per visit from all countries of £563”.

The writer first focussed on this strategy and the political-corporate drive behind it in 2000-2001

Dismissive of agriculture and manufacturing, the New Scientist reported that farmers in Britain were given a new mission in 2002 by the Policy Commission on the Future of Farming and Food: to switch from growing food to caring for the countryside  – making tourism this country’s second best earner.

Agricultural heritage centres were built in rural areas and former industrial and mining areas were encouraged to turn to tourism for regional revitalisation and put manufacturing machinery in museums. Renewable energy proposals were often blocked, fearing adverse impacts on tourism.

An Act of Parliament set up Natural England to implement recommendations by Lord Haskins of Northern Foods – a large food corporation which produces pizza, biscuits, ready meals, sandwiches, salads and puddings and requires cheap imported food to keep costs down. In 2001 Christopher Haskins pinned his hopes for the Lake District on tourism and the trade generated by servicing this sector [his ready meals?], praising the scenic caravan and holiday park sector which “has ‘shown the way’ to the rest of the tourism and hospitality industry in terms of the sustainable development of the tourism product”. 

Profit before people

Natural England’s decision to allow 14 houses to slip into the sea was declared illegal by a High Court judge. This quango had urged that when the cliffs had eroded its fossils would be exposed – no doubt to the lucrative gaze of tourists.

This organisation is now encouraging the reintroduction of predators such as the sea-eagle and lynx, because sea eagles, the lynx and beavers can generate interest and income from tourism – but at what cost to local people and agriculture?

Some Scots are resisting the reintroduction of beavers. In Estonia a single pair of beavers were released in the 1920s and there are now about 100,000 whose activities have caused roads and farms to be flooded. Ministers are warned that they would be liable for any damage done by beavers in Scotland.

Robin Page, chairman of the Countryside Restoration Trust, says that the proposal to reintroduce sea eagles in Norfolk is about tourism, public relations and money. Fifteen sea eagles were released in Scotland in August and sheep farmers claim that they have attacked their flocks. Crofters report that the sea-eagles have taken up to 200 lambs.

Natural England also regards wild boar as generators of interest and income from tourism but they are degrading pasture, upturning gardens, breaking fences, charging cattle and scaring dog-walkers and children. One repeatedly entered a primary school and was only shot by rangers after it became too aggressive. Advice is being sought from Germany where the problem is even more serious. See also the Scotsman.


Next – an update on the tourist-attracting policy of ‘rewilding’.



Posted on January 6, 2013, in Conflict of interest, Corporate political nexus, Vested interests and tagged , , , , , , , , , , , , , , , , , . Bookmark the permalink. Leave a comment.

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